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Can the Real Estate Sector Foster the Connection Between Humans and Nature?

Writer's picture: Marco Moura MarquesMarco Moura Marques
In a climate of economic uncertainty and challenges in predicting the trajectory of the real estate market, we are confronted with an even deeper issue: the growing disconnect between humans and nature. Public protests echo the concerns regarding basic human needs, highlighting the urgency to address this issue.

Frank Lloyd Wright - Fallingwater
Frank Lloyd Wright - Fallingwater

Statistics show that we spend about 90% of our time indoors, underscoring the built environment's critical role in our health and well-being. However, nature, an unwavering constant even in times of uncertainty, remains an untapped source of knowledge and healing.


The real estate sector holds the power to influence this dynamic. With thoughtful design and innovative practices, it can offer more than shelter – it can facilitate an enriching experience that nourishes our connection with the natural world.


The accelerated pace of urbanization in Portugal and beyond has pushed nature to the periphery of our daily lives. However, biophilia, the harmonious integration of natural elements into building design, offers an opportunity to reverse this trend.


What are the Practical Examples of Re-connection through the Real Estate Sector?


a) Vertical Gardens and Green Roofs:

A practical solution that has gained popularity in cities around the world. These offer a visual respite amid the concrete jungle and aid in regulating the indoor temperature of buildings, thus reducing air conditioning and heating costs. Additionally, they contribute to urban biodiversity, attracting beneficial birds and insects.


b) Construction with Sustainable Materials:

Employing eco-friendly construction materials like sustainably sourced wood, raw earth bricks, and traditional techniques can help minimize the environmental impact of the real estate sector. These materials reduce the ecological footprint of construction and bring the essence of nature indoors.


c) Integrated Urban Planning:

Instead of building new neighborhoods and buildings isolated from nature, the real estate sector can promote the development of integrated communities, including green spaces, pedestrian zones, and recreational areas. When well-planned, these areas can serve as ecological corridors, facilitating wildlife movement and contributing to the sustainability of local flora.


While these solutions might appear expensive, making them economically accessible is a challenge we can overcome. Innovation in materials and techniques, backed by governmental incentives and a society educated about the long-term benefits of sustainability, could be the key.


The issue of economic accessibility is critical to making sustainable and eco-friendly solutions more prevalent in the real estate sector. Implementing ecological construction methods should not be a luxury but a standard that’s accessible. Here are some strategies to reduce the costs associated with integrating nature into building design and construction:


1. Innovation and Efficiency in Materials and Construction Techniques:


a) Research and Development:

Investing in R&D to innovate materials and techniques that are both ecological and economically efficient.


b) Economies of Scale:

Increasing the production of sustainable materials to reduce unit costs, making them competitive compared to conventional materials.

2. Government Incentives and Supports:


a) Subsidies and Incentives:

Implementing subsidies and tax incentives to encourage the adoption of eco-friendly construction practices.


b) Flexible Legislation:

Revitalizing legislation to facilitate the approval and implementation of sustainable projects.


3. Training and Education:


a) Professional Training:

Offering training to industry professionals to equip them with green construction techniques, thus reducing the cost of specialised labor.


b) Public Education:

Educating the public on the long-term benefits of eco-friendly buildings, increasing demand and incentivising innovation and cost reduction.


4. Smart Design:


a) Multifunctionality:

Creating designs that integrate various functions, maximising the use of space and available materials.


b) Adaptation and Reuse:

Promoting the adaptation and reuse of existing structures to reduce costs and environmental impact of new constructions.


5. Partnerships and Collaborations:


a) Public-Private Partnerships:

Establishing collaborations between the government, businesses, and NGOs to share knowledge, resources, and risks.


b) Collaboration Networks:

Building collaboration networks to share innovations and efficient practices in the industry.



Collectively, these efforts significantly reduce initial and operational costs, making eco-friendly construction accessible and attractive to a broader spectrum of society.


By adopting a multifaceted approach combining innovation, policy, education, and collaboration, we can reduce the costs associated with eco-friendly construction and accelerate the transition to more sustainable and accessible building practices. This benefits the real estate sector and building occupants and significantly contributes to preserving and revitalizing our precious natural environment.


In summary, the journey towards a future where the real estate sector serves as a bridge between humans and nature is intricate but achievable. It requires a profound reassessment of how we conceive, build, and inhabit our spaces. With a balanced approach integrating innovation, education, and collaboration, we can transform our buildings from mere shelters to spaces that nourish and revitalize, celebrating the harmonious interconnection between humans and nature.

Arq. Moshe Safdie - Jewel Changi Airport, Singapure
Arq. Moshe Safdie - Jewel Changi Airport, Singapure

A Final Note – We Are Part of Nature, and It’s an Invaluable Source of Knowledge.


Our conversation was centered around the persistent disconnect between humans and nature, a situation exacerbated by modern urbanized life and compounded by current economic uncertainties. This separation deprives us of the intrinsic psychological and physical benefits of interacting with nature and limits our capacity to learn from it.

To deepen the idea that nature is a source of knowledge, we can explore how its intrinsic qualities – resilience, adaptability, and efficiency – can be emulated in architectural design and urban planning. With its innate ability to create balanced and sustainable ecosystems, nature is an ideal model for creating built environments that are functional and harmoniously integrated with the natural world.


In essence, this note reinforces that nature is a profound knowledge repository. By drawing inspiration from its intrinsic wisdom, we can not only mitigate the disconnect between humans and the natural environment but also navigate with greater confidence through economic uncertainties, creating spaces that are sustainable, economically viable, and above all, promoters of a deeper, enriching relationship with the natural world surrounding us.


A unique and exciting opportunity emerges in a world where buildings and skyscrapers dominate our views, and nature is often relegated to the background. An opportunity where the real estate sector is not just a builder of structures but a vital link in redefining our relationship with the natural world.


Imagine a space where every brick, window, or garden is designed not just to shelter but to connect, breathe life, and embody nature's vibrant, dynamic essence. This is a scenario where a home is not just a place to live but a living experience, a daily journey of re-encountering nature.


The Line - Neom, Saudi Arabia
The Line - Neom, Saudi Arabia

“Nature is a source of knowledge.” This statement is not just poetic but deeply practical. Each leaf, tree, or raindrop tells a balance, harmony, and innovation story. How plants adapt, ecosystems balance and every element of nature operates in a meticulous dance of efficiency and beauty offer us valuable lessons.


Now, visualize a world where the real estate sector takes on the role of a humble, innovative apprentice, where every construction project is an opportunity to integrate these lessons. A world where homes are designed to be not just structures but ecosystems, not just residences, but havens of biodiversity and harmony.


"The real estate sector can motivate the connection between Humans and Nature." In these words, we find a bridge leading us from impersonal structures to vibrant homes, from congested cities to flourishing communities, where every built space is an invitation to embrace nature.


In this dialogue between construction and nature, between inhabiting and living, we find a future where buildings are songs of respect and admiration for the natural world and where every morning is not just an awakening in a room but in a sanctuary where nature's wisdom finds its place at the heart of our human experience. Amidst walls, windows, and gardens, we discover, learn, and grow, weaving the tapestry of a more connected, conscious, and alive tomorrow.



Presentation of the Author of the article:

Fernando Mendes Pinheiro was born in Vila Nova de Gaia, in 1978. He is a true inspirer/ thinker/ futurist about a better world. His basic training is Architecture and he is currently the main architect in his company – A43. In his first years of Architecture, he was also a teacher of "Project" subject at the Faculty. He has been invited to several lectures, on different topics, where he focuses his vision essentially on two elements – Nature and the Human Being.


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